AUTOMOAT · THE AI PARTNER FOR ESTABLISHED SMBS
PROMOAT GROUP

A family of ventures, one thesis.

Promoat Group is a family of operator-grade firms that meet founders at each stage of their business — from the first customer to the autonomous operation.

THE THESIS

The moat moves as the business grows.

Every founder starts the same way: they are the moat. The taste, the relationships, the judgment, the speed. Promoat helps founders sharpen that — make the founder a professional moat.

But the founder-moat has a ceiling. Once a business is established — multi-employee, real revenue, multi-domain operations — the moat has to move from the founder to the operation itself.

Automoat picks up there. Where Promoat made you sharper, Automoat makes the business sharper — instrumented, measured, and able to run without the owner in the room.

“Promoat helped you become the moat. Automoat builds the moat your business runs on.”

— Internal one-liner, Promoat Group

WHO WE BUILD FOR

Six stages. Three firms.

STAGE 00
Pre-customer
You have an idea or a side project. The Promoat Group doesn't serve here — you're not ready for paid advisory.
STAGE 01
Idea → first customers
Promoat. Outcome-priced advisory makes the founder a professional moat.
STAGE 02
Scaling solopreneur
Promoat. Same engine, harder problems. Capital can be added via Promoat Finance.
STAGE 03
Owner-operator ($1M–$3M)
Automoat — Right-Hand Build or First Fix. The owner stays in charge and stops being the bottleneck.
STAGE 04
Established firm ($5M–$50M)
Automoat — Foundation Build or Beachhead Build. Productivity lift in the P&L.
STAGE 05
$50M+ or institutional buyer
Out of scope for now. The Tiger Team model isn't built for that scale; we'd refer you to a firm that is.

Book an Ops Call.

30 minutes, operator-to-operator. We talk through your operation and the numbers. If we're not the right fit, we say so on the call.

Book an Ops Call →